If you don’t choose Berly World, we encourage you to partner with another reputable agency. What matters most is having a structured system that supports both the talent and the venue equally.

SIDE BY SIDE COMPARISON CHART

Venues Lose Stability Without an Agency Partner

When venues book talent directly:

communication, professionalism, and reliability vary widely between talent.
cancellations, no-shows, and scheduling issues become higher risk
A small fraction of available talent is presented
bidding wars are real
no one is there to advocate for your interests across the entire talent roster

Without a unified system, the venue ends up managing issues that a reputable agency would prevent altogether.

Musicians Lose Leverage Without Representation

When each musician negotiates alone:

cancellation policies disappear or are not in the contract
most often NO contract
race to the bottom pay
creative expectations shift unpredictably

A single artist negotiating alone has no leverage, so they compromise—and compromise becomes the norm, not just for them, but for their colleagues, peers, and the industry as a whole.

LOCAL BIAS IN VENUE BOOKING:

While most venues assume their internal processes represent industry norms, this is a form of local bias. In reality, rates and standards can only be set sustainably by understanding how all major venues in the region operate.

LESSON 3: WHY IN HOUSE BOOKING HURTS THE WORST

Venues Lose Stability Without an Agency Partner

Musicians Lose Leverage Without Representation

LOCAL BIAS IN VENUE BOOKING:

While most venues assume their internal processes represent industry norms, this is a form of local bias. In reality, rates and standards can only be set sustainably by understanding how all major venues in the region operate.